: After their ship, the Endurance , was crushed by ice, Shackleton led all 27 crew members to safety through a grueling two-year ordeal.

For organizations looking to implement survivor-led campaigns, the following framework is recommended:

Public disclosure can lead to backlash, victim-blaming, or physical danger (e.g., in cases of domestic violence or political persecution). Anonymity protocols and safety planning are essential.

While powerful, this approach carries significant risks that organizations must manage.

Tokenism occurs when a survivor is invited to speak solely to check a "diversity box" without having input on the campaign strategy.