Rokeach

If you meant one of these specifically, here’s a quick breakdown:

As Rokeach (1973, 1979) points out, values can change rapidly under conditions of significant socialization, self‐confrontation, s... PubMed Central (PMC) (.gov) Terminal Value | Definition, Theory & Examples - Lesson - Study.com Rokeach's Theory of Values Rokeach defined values as 'enduring beliefs that a specific mode of conduct or end-state of existence i... Study.com Instrumental Value | Definition, Examples & Importance - Lesson According to Milton Rokeach, there are two types of values: instrumental and terminal. Instrumental values are the means by which ... Study.com

Rokeach defined a as "an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence." rokeach

These refer to . They are the goals a person would like to achieve during their lifetime.

Could you clarify what aspect you’re looking for (e.g., summary of a study, scale items, critique, or application)? If you meant one of these specifically, here’s

If you’re in a kitchen, Rokeach is likely the brand on your shelf. Founded in the late 19th century, it became one of the first major companies to mass-produce kosher products in the U.S. Rokeach tomato sauce for matzah pizza - Facebook

Rokeach believed that to change behavior, one must target values, not just attitudes. His "Self-Confrontation" experiments showed that when individuals were made aware of contradictions between their stated values (e.g., "Equality") and their behaviors (e.g., prejudice), they experienced cognitive dissonance and often changed their behavior to align with their values. Instrumental values are the means by which

: These are your ultimate life goals—the "end-states" you want to achieve.

It seems you’re referring to (1918–1988), a influential social psychologist. He is best known for his work on dogmatism , belief systems , and the Rokeach Value Survey .

Examples: Being honest, polite, ambitious, responsible, and self-controlled.

Rokeach famously discovered that extremes of the political spectrum (far-right and far-left) shared similar psychological traits of dogmatism, rather than being opposites. Both exhibited "black-and-white" thinking and resistance to contradictory evidence.