Wilkins Marketing Marketing Training Guide

The agency, founded in the sleek, optimism-drunk days of 2012 by brothers Ethan and Liam Wilkins, had built its reputation on a single, shimmering promise: We understand the modern consumer. For a decade, that had been enough. They’d launched award-winning campaigns for craft breweries, luxury loungewear, and a plant-based energy drink that somehow tasted like burnt caramel but sold like water in a desert.

: Training on layering physical and digital touchpoints (like QR codes and AR) to create immersive brand journeys. wilkins marketing marketing training

: Comprehensive training on using Web 3.0 and AI strategically , covering everything from prompting and automation to building autonomous marketing agents. The agency, founded in the sleek, optimism-drunk days

“Both,” Liam said. “We train other companies on how to market. But we’ve never trained ourselves on how to market us . We’re the shoemaker’s children. Barefoot and bleeding.” : Training on layering physical and digital touchpoints

Wilkins Marketing focuses on practical application, offering both structured courses and bespoke training sessions tailored to specific business needs.

Wilkins Marketing didn’t become the biggest agency. They didn’t win a lion at Cannes. But they stopped losing clients. And on the last Friday of every month, during Failure Fest, someone always cried—and someone always laughed, and someone always said, “Here’s what I’d do differently.”

The training posits that without a solid brand foundation, tactical execution is merely noise. Participants are taught to build a "marketing house" from the ground up—ensuring the foundation (brand identity, target audience, and unique value proposition) is solid before attempting to build the roof (advertising, social media, and lead generation).