To understand Saregama, you have to erase the modern understanding of music piracy. In 1902, when the Gramophone Company of India set up shop, piracy meant a rival label physically stamping your disc. The company’s first major coup was convincing Gauhar Jaan, a legendary courtesan of Calcutta, to sing into a horn. That recording—"Jogiya"—became the first commercial record in South Asia.
The company's primary strength lies in its massive IP library, featuring approximately across multiple languages.
: In collaboration with IIT Bombay, Saregama is developing generative AI tools trained exclusively on its own catalog to ensure copyright protection while allowing for controlled digital creativity. Creative Uses of AI with Saregama Content
Furthermore, Saregama has finally embraced the remix culture it once despised. Recognizing that a bad remix of a classic brings attention back to the original, the label now licenses its stems to EDM producers in Mumbai and Los Angeles. It is a delicate dance: preserve the heritage, but cash the check.
In 2017, Saregama disrupted the tech market by launching , a portable digital music player designed with a "retro" aesthetic to evoke nostalgia. Saregama Carvaan: a phoenix that rose from the ashes
While Gen Z and Millennials love "Old Bollywood" playlists, they often lack the context that the older generation possesses. They hear the song, but they don't know why Kishore Kumar laughed during a recording, or how R.D. Burman created a specific sound with bottles and sticks. The magic of the "story behind the song" is dying with the older generation.
: The label continues to expand its footprint in regional markets, including segments like Saregama Mk Bhojpuri . The Carvaan Revolution
Saregama’s CEO, Vikram Mehra, has played this game masterfully. He understands that for a global streamer, Old Hindi music is not a niche—it is the second most streamed genre behind current Bollywood. Without Saregama, Spotify is just a podcast app.
Saregama =link=
To understand Saregama, you have to erase the modern understanding of music piracy. In 1902, when the Gramophone Company of India set up shop, piracy meant a rival label physically stamping your disc. The company’s first major coup was convincing Gauhar Jaan, a legendary courtesan of Calcutta, to sing into a horn. That recording—"Jogiya"—became the first commercial record in South Asia.
The company's primary strength lies in its massive IP library, featuring approximately across multiple languages.
: In collaboration with IIT Bombay, Saregama is developing generative AI tools trained exclusively on its own catalog to ensure copyright protection while allowing for controlled digital creativity. Creative Uses of AI with Saregama Content
Furthermore, Saregama has finally embraced the remix culture it once despised. Recognizing that a bad remix of a classic brings attention back to the original, the label now licenses its stems to EDM producers in Mumbai and Los Angeles. It is a delicate dance: preserve the heritage, but cash the check.
In 2017, Saregama disrupted the tech market by launching , a portable digital music player designed with a "retro" aesthetic to evoke nostalgia. Saregama Carvaan: a phoenix that rose from the ashes
While Gen Z and Millennials love "Old Bollywood" playlists, they often lack the context that the older generation possesses. They hear the song, but they don't know why Kishore Kumar laughed during a recording, or how R.D. Burman created a specific sound with bottles and sticks. The magic of the "story behind the song" is dying with the older generation.
: The label continues to expand its footprint in regional markets, including segments like Saregama Mk Bhojpuri . The Carvaan Revolution
Saregama’s CEO, Vikram Mehra, has played this game masterfully. He understands that for a global streamer, Old Hindi music is not a niche—it is the second most streamed genre behind current Bollywood. Without Saregama, Spotify is just a podcast app.