This is the most sought-after category. Users look for modded versions of premium services.
Enthusiasts often dislike the default interfaces of manufacturer skins (like the ads on the Google TV home screen). Modded launchers and apps allow users to completely overhaul the look of their TV interface, removing bloatware and creating a cleaner, minimalist dashboard.
Because installing individual APKs via USB or network transfer can be tedious, many users install modded versions of third-party app stores designed for the big screen.