🔹 What exactly is Marketing Research? (Hint: It’s not just surveys). 🔹 The Process: A step-by-step guide from defining the problem to presenting the findings. 🔹 Types of Data: Distinguishing between Primary vs. Secondary and Qualitative vs. Quantitative research. 🔹 Methodologies: Exploring surveys, focus groups, observations, and experimental designs. 🔹 Ethics: Navigating privacy concerns and data integrity.
– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared.
Please review the slides prior to our next class discussion. Pay special attention to the section on distinguishing between a "management problem" and a "research problem." introduction to marketing research ppt
The Secret Sauce of Business Decisions: Introduction to Marketing Research Subtitle: Why gut feelings fail and data wins Your Name / Course
A successful shouldn't just be a wall of text. Since research involves statistics, visual aids are essential: 🔹 What exactly is Marketing Research
– What should we do? Example: “Launch a loyalty program instead of a price cut.”
Three icons – Magnifying glass (Descriptive), Crystal ball (Predictive), Steering wheel (Prescriptive) 🔹 Types of Data: Distinguishing between Primary vs
#MarketingResearch #BusinessStrategy #MarketAnalysis #DataDriven #Marketing101 #Presentation
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation.
Listening to the market before you speak.