Bartosz Góralewicz [2021] -

Where he truly shines is in separating SEO myths from measurable reality. His public case studies — especially those involving deindexation, soft 404s, or rendering problems — are some of the most data-rigorous in the industry. He doesn’t just offer opinions; he runs controlled experiments at scale.

He is a driving force behind ZipTie , an AI search analytics tool designed to help brands track their visibility in AI-generated answers like ChatGPT and Google's AI Overviews. Specializations & Expert Insights bartosz góralewicz

Co-founder of Onely and a recognized authority in the industry, Bartosz has built a reputation for tackling the "hard stuff"—the technical hurdles that cause massive websites to fail and small businesses to vanish from the SERPs. In this post, we explore his contributions to the field and the key lessons every marketer can learn from his work. Where he truly shines is in separating SEO

. As the founder and CEO of Onely , he has spent over a decade dismantling the complexities of how search engines like Google interact with modern, code-heavy websites. A Legacy of Technical Innovation Góralewicz’s influence stems from his willingness to treat search engines as experimental subjects. He gained international acclaim for his deep-dive research into how Googlebot processes JavaScript—a critical issue as web development shifted toward frameworks like React and Angular. His findings effectively paved the way for JavaScript SEO as a specialized discipline, forcing many in the industry to rethink how they built and indexed websites. Beyond JavaScript, his contributions include: Rendering SEO He is a driving force behind ZipTie ,

A top 1% technical SEO strategist. Follow him, hire him, or at least study his public work — but bring your data and thick skin.

In the fast-paced world of digital marketing, algorithm updates can turn best practices into ancient history overnight. While many SEO professionals focus on content and backlinks, there is a smaller, elite group diving deep into the code that makes the web tick.

From cracking the code on JavaScript SEO to demystifying mobile-first indexing, Bartosz Góralewicz is a name every digital marketer should know. Dive into his approach to technical SEO and why it matters for your strategy.