The controls are simple:
Now, introduce the platform. (and its siblings, 66, 99, etc.) is not a game developer. It is a digital smuggler. These sites scrape or host lightweight Flash/HTML5 games specifically designed to bypass network filters (like GoGuardian, Securly, or Lightspeed).
It is the gaming equivalent of a pie fight. It requires just enough skill to be addictive, but enough randomness to ensure that a novice can occasionally humiliate a veteran.
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