"In the early 2000s, the web was a walled garden. If you wanted to watch a video, you were at the mercy of one company: Adobe. Flash was king, and H.264 was the locked-down codec that powered it. The internet needed a liberator. It needed an open standard."
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For the uninitiated: libvpx is the open-source video codec library developed by Google, the engine behind VP8 and VP9. It is the silent workhorse of YouTube and a significant portion of Amazon’s Prime Video stack when bandwidth throttling is a concern. el presidente s01e04 libvpx
This is where earns its paycheck.
"And then, the ultimate evolution. libvpx became the grandparent of . The Alliance for Open Media—comprising Google, Netflix, Amazon, and Apple—took the lessons learned from libvpx and built AOMedia Video 1 (AV1). The DNA of libvpx runs through the entire next generation of internet video." "In the early 2000s, the web was a walled garden