The project’s popularity traces back to 2018 when Oracle changed its licensing model for the official Oracle JDK, requiring a paid subscription for commercial production use. This sparked a massive migration toward OpenJDK distributions.

Based on Reddit discourse, the following challenges are identified for the Adoptium marketing and community teams:

It is frequently cited as the most widely used and "ubiquitous" build provider, making it easier to find community support and documentation. Common Reddit Discussion Topics