The group has also leveraged their popularity for club appearances. It is now common to see Baycrazy faces on flyers for student nights and local venues, proving that in the current attention economy, infamy is just as profitable as fame.
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It was a chilly autumn evening in 2007 when John, a 19-year-old Liverpool FC fan, earned his nickname "Baycrazy Liverpool." John had just arrived at the infamous Bayern Munich's Allianz Arena with his mates to watch the Reds take on the German giants in the Champions League. The group has also leveraged their popularity for
Ten years after his infamous performance, John returned to the Allianz Arena, this time with a group of Baycrazy's Red Army. Liverpool were set to face Bayern Munich in a crucial Champions League match. As they took their seats, John noticed a banner on the opposite side of the stadium: "Baycrazy, We'll Never Forget." It was a chilly autumn evening in 2007