Season Tickets - Mirvish
Season tickets act as insurance against "sold-out" phenomena. When Hamilton first arrived in Toronto, single tickets were scalped for thousands of dollars. Subscribers were guaranteed entry at face value. This "fear of missing out" (FOMO) drives subscription sales more than any loyalty to the art form itself.
If you’ve ever walked down King Street and felt the buzz outside the Princess of Wales Theatre mirvish season tickets
: A hauntingly original production.
: Individual ticket prices often rise with demand (the "Hamilton Effect"). As a subscriber, your price is set the moment you buy. Season tickets act as insurance against "sold-out" phenomena