"Move faster!" one shouted. "I’m cutting costs!" another yelled, throwing heavy gear off the cliff to lighten their load. "I’m innovating!" a third screamed, pushing a rival into the bushes to gain a few yards.
Kim and Mauborgne argue that in an era of high anxiety over automation, AI, and job displacement, the relentless focus on disruption is creating a "zero-sum" mindset. Leaders feel forced to choose between their existing business and a new one.
"Beyond Disruption: Two Game-Changing Strategies to Make Your Competition Irrelevant" is a book written by W. Chan Kim and Renée A. Mauborgne, two renowned strategy professors at INSEAD. The book, published in 2022, offers a comprehensive guide for businesses to stay ahead of the competition by using two strategies:
As she walked, the grey dust disappeared. The air became cleaner. She wasn't attacking anyone. She was building.
If you're looking for summaries or blog posts about the book, here are a few resources:
Beyond Disruption offers a third path—a way to grow revenue, drive innovation, and create new jobs without burning down the old house. This is particularly relevant for:
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Now, with their 2023 book , the authors are taking on another sacred cow of modern business: disruption .