, she led panels on everything from fueling for the "long run" to the mental and physical leaps required to transition from marathons to ultramarathons. Her advice was often rooted in the core values she lived by: Put People First: Kelly was known for her immense love for her family and her loyal dogs, Mickey and Edie. Work, Sweat, Live Passionately: Whether scuba diving in Italy or crossing a finish line, she never did anything halfway. Run Together: Her spirit lives on in local traditions like #CamoForKelly, where the community gathers to celebrate her life with the things she loved most: tacos, dogs, and a good run. Continuing the Mission Though we lost Kelly to colon cancer in March 2022, her story remains a powerful reminder that "courageous" is an understatement when describing her battle. Today, her legacy inspires others to reach out for help, stay active, and—above all—never listen when someone says "you can't". For those who knew her, every mile run in camo is a tribute to a woman who taught us all how to live with purpose and passion. Would you like to
Kelly Lanzafame (1972–2022) was a prominent figure in the Rochester, New York, running community, celebrated for her leadership, athletic achievements, and dedication to helping others achieve their fitness goals. A veteran of the United States Coast Guard, she became an accomplished ultra-marathoner and "Iron Girl," leaving an indelible mark on the local and national running industry. kelly lanzafame
Born in Dunkirk, NY, Lanzafame served honorably as a Quartermaster in the Coast Guard until 1995. She was a mother of three and a devoted family woman who balanced her professional life with a passion for ultra-endurance sports. , she led panels on everything from fueling
| Platform | Followers / Subscribers | Typical Content | Notable Achievements | |----------|------------------------|----------------|----------------------| | | 1.2 M | Short reels on “micro‑authenticity” (3‑minute personal‑story bites), behind‑the‑scenes of content creation, mental‑health tips. | Consistently 10‑15 % engagement rate – above industry average (3‑5%). | | YouTube | 850 K | Long‑form tutorials, case studies of client brand lifts, interview series “The Real Talk”. | 2024 “Best Personal‑Development Channel” award from Social Media Awards . | | LinkedIn | 300 K | Thought‑leadership articles (e.g., “Why CEOs Should Show Their Human Side”), data‑driven posts on platform algorithms. | Frequently featured in LinkedIn’s “Top Voices” (2023, 2024). | | Podcast (Apple/Spotify) | 3 M total downloads | “Lanzafame Live” – guest‑centric dialogue on authenticity, entrepreneurship, and resilience. | Guest appearances by Brene Brown, Simon Sinek, and Malala Yousafzai (2025 episode). | | Press | — | Regular column “Visibility Minute” in Fast Company , featured in Forbes “30 Under 30” (2023) and Inc. “Coaching Innovators”. | 2025 Fast Company “Most Creative People in Business”. | Run Together: Her spirit lives on in local
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Rating: 5/5 stars