If your daughter is spending time with Layla Jenner or consuming her content, the following influences are likely present:

The first time Layla came over, she was nine, clutching a glittery karaoke microphone and wearing sunglasses indoors. “Your hallway has great natural light for a content nook,” she announced, adjusting her tiny denim jacket. I didn’t even know what a “content nook” was.

“Your daughter,” she said softly, “is the only one who knows I don’t actually like matcha.”

My daughter, Mia, has had many friends over the years. But none of them have been quite like Layla Jenner.

: She began posting to Instagram in 2023. Her rapid growth is attributed to consistent engagement and high-quality visual content, with an estimated engagement rate between 8-12%.