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| Platform | Optimal Length | Posting Frequency | Key Metric | |----------|----------------|-------------------|-------------| | TikTok | 21–34 sec | 1–4x/day | Watch time & rewatch rate | | YouTube | 8–12 min (new channels) | 1x/week | CTR & average view duration | | Twitch | 2–4 hours (live) | 3–5x/week | Avg concurrent viewers | | Instagram Reels | 15–30 sec | 1–2x/day | Shares & saves | | LinkedIn (video) | 45–90 sec | 3x/week | Comments & DMs |