Bum: Tequila

: The drinker or bartender covers the rocks glass with a hand or a napkin for hygiene.

: The drinker must consume the foaming mixture immediately in one gulp. Why Is It So Popular?

At its core, the Tequila Boom is a simple two-ingredient shooter served in a rocks glass. : tequila bum

The Agave Trail

Here’s a creative feature concept for — designed to blend discovery, gamification, and storytelling for tequila lovers: : The drinker or bartender covers the rocks

Why do we return to tequila despite the inevitable "bum"? It may be because tequila is the most honest of the spirits, even when it is deceiving us. It strips away the pretense of civilized drinking. Wine allows us to pretend we are sophisticated; beer allows us to pretend we are merely thirsty. Tequila forces us to admit that we are seeking an altered state. It demands participation. You do not sip tequila casually; you engage in a duel with it.

The Tequila Boom gained international fame as it transformed tequila from a simple "party shot" into a social experience. It often appeals to those who enjoy a lighter, cleaner drinking experience, as the carbonation and sweetness of the soda mask the "burn" of the spirit. At its core, the Tequila Boom is a

While the classic version uses simple lemon-lime soda, several regional and "premium" variations exist: Golden Tequila Boom-Boom, Cocktail Recipe INSHAKER