The mobile experience is slightly different, as space is more limited.
Long-press any tile on the New Tab page and select Remove from the pop-up menu.
If the "Most Visited" grid is too cluttered and you have specific sites you use every day (like email or Slack), consider using Pinned Tabs instead. chrome most visited sites
If you want a specific website to always appear in your shortcuts, you should "Pin" it. Pinned sites stay in place even if your browsing history changes.
If your New Tab page looks a bit empty, you might have the feature turned off. To bring it back: The mobile experience is slightly different, as space
Choose to let Chrome suggest sites, or My shortcuts to curate them yourself. Removing Specific Sites:
On Android, you typically see eight tiles; iOS usually shows four larger tiles above other navigation options like Bookmarks and History. If you want a specific website to always
Chrome will now automatically suggest tiles based on the websites you visit most frequently. 2. Taking Control: Manual vs. Automatic
The user experience (UX) implications of this feature are profound. On the positive side, it dramatically reduces friction. The average internet user saves milliseconds each day by bypassing the URL bar, and over a year, these milliseconds accumulate into hours of reclaimed time. For knowledge workers, students, and casual users, having instant access to daily tools (Google Drive, Canvas, Gmail, YouTube) transforms the New Tab page from an interstitial space into a command centre.
Yet, there is a darker cognitive dimension. By constantly presenting the user with their own most frequented sites, the feature reinforces existing habits, creating a feedback loop of digital inertia. A user trying to reduce time on a distracting site (e.g., Reddit or Twitter) will see that site’s icon every time they open a new tab, acting as a constant temptation. Conversely, a site they wish to visit more often—such as an online learning portal—may never appear if it hasn't yet achieved critical mass. The algorithm thus favours the past over the future, making deliberate behavioural change more difficult. As designer Tristan Harris has argued, such features exploit a “bottom-of-the-mind” reflex, replacing conscious choice with automatic behaviour.