Most new Malayalam films follow a hybrid release model:
The new wave cinema in Malayalam is characterized by its focus on realistic storytelling, minimalism, and a rejection of formulaic cinema. Films like (2015), Maheshinte Prathikaram (2016), and Jalaja (2019) have been instrumental in shaping this movement. These films have introduced a fresh perspective to Malayalam cinema, exploring themes of love, relationships, and social issues.
A significant trend in 2024 is the rapid transition from theaters to streaming. Audiences are showing a preference for waiting for digital premieres for films that do not carry "event film" status.