Surfly Pricing ((install)) Link

Since the 1980s, airlines have used yield management to segment markets into fare classes (Belobaba, 1987). Prices vary by booking date, refundability, and Saturday night stay rules—but within a given class, all customers face the same price at the same time. This is , not personalized.

Chen, Y., & Zhang, J. (2024). When your phone battery sets the price: Device-state pricing in e-commerce. Journal of Marketing Research , 61(2), 210–228. surfly pricing

This is the most common metric for the mid-market and entry-level enterprise tiers. Since the 1980s, airlines have used yield management

Chen, L., & Sheldon, R. (2016). Dynamic pricing in a ride-sharing platform. Management Science , 62(9), 2583–2608. Chen, Y

The gap in literature is the convergence of surge timing with behavioral personalization—a gap this paper fills by defining Surfly Pricing as a distinct category.

For larger organizations, Surfly offers customized enterprise pricing. These plans are tailored based on the number of users, specific feature requirements, and the depth of integration with existing CRM or contact center platforms. Core Features Included in Plans

[Your Name] Course: Economics of Digital Markets / Airline Management Date: April 14, 2026