She immediately noticed something odd. The underperforming stores weren't in "bad" areas; they were in areas with a high density of office buildings.
"You need the new build," Dr. Aris advised. "Maptitude 2020 was released recently. It has updated demographic data and better tools for visualizing territory. Stop looking at rows in Excel. Start looking at maps." maptitude 2020
Monday morning arrived. Marcus looked skeptical as Elena plugged in her laptop. She immediately noticed something odd
Marcus stared at the map. He leaned forward, tracing the route from the subway station to the proposed location with his finger. Aris advised
"That doesn't make sense," she muttered. "Office workers drink coffee."
Elena paused for effect. "We weren't losing because the market was saturated, Marcus. We were losing because we were playing the wrong game. Maptitude showed us the board."
"Give me the bad news," he said.
She immediately noticed something odd. The underperforming stores weren't in "bad" areas; they were in areas with a high density of office buildings.
"You need the new build," Dr. Aris advised. "Maptitude 2020 was released recently. It has updated demographic data and better tools for visualizing territory. Stop looking at rows in Excel. Start looking at maps."
Monday morning arrived. Marcus looked skeptical as Elena plugged in her laptop.
Marcus stared at the map. He leaned forward, tracing the route from the subway station to the proposed location with his finger.
"That doesn't make sense," she muttered. "Office workers drink coffee."
Elena paused for effect. "We weren't losing because the market was saturated, Marcus. We were losing because we were playing the wrong game. Maptitude showed us the board."
"Give me the bad news," he said.