Your PPT should include a radar chart or heatmap comparing:
To make your data actionable, use established marketing frameworks to structure your slides: identifying and analysing competitors in marketing ppt
Beyond the Product: Why We Analyse
"Don't just look at who is selling the same thing. If you sell coffee, your direct competitor is Starbucks. Your indirect competitor is the energy drink in the vending machine. Your replacement competitor is the decision to work from home." Your PPT should include a radar chart or
"Good morning/afternoon. Today we are discussing the backbone of any successful marketing strategy: Competitive Analysis. It’s not just about spying on the other guys; it’s about understanding the landscape so you can navigate it better than anyone else." digital cameras replacing film).
Solutions that could eliminate your category entirely (e.g., digital cameras replacing film).