El punto de entrada principal para la gestión administrativa y comercial es el portal oficial. Dependiendo de tu perfil, los pasos pueden variar:

Santillana serves a diverse base that can be grouped into three core categories:

Creating a "Santillana Community" where educators can share user-generated content, lesson plans, and best practices would increase network effects, making it difficult for clients to leave the ecosystem.

The Digital Transformation of Educational Ecosystems: A Case Study of Santillana’s Client Engagement and Value Proposition

The profile of the Santillana client has evolved from a purchaser of physical goods to a subscriber of complex educational services. Through the integration of methodologies like Compartir and digital platforms like Santillana Comparte , the company has successfully navigated the transition to the digital age. However, the sustainability of this model relies on bridging the digital divide and continually proving the pedagogical efficacy of its products. By focusing on data-driven insights and adaptive learning, Santillana can ensure its clients remain engaged partners in the shared goal of educational excellence.

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The core of Santillana’s retention strategy lies in its transition from a product-centric model to a service-centric model.