Durand responds to this directly: "We are not trying to clothe the world. The world is drowning in clothes. We are trying to remind the world that a fabric can have a memory, and a garment can have a destiny. If you can only own three shirts in your life, let them be alive."
Vogue called their 2024 exhibition at the Musée des Arts Décoratifs in Paris "a requiem for fast fashion." However, critics argue that the brand is merely an art project for the 0.1%, a fetishization of labor that ignores the reality that most people cannot afford a "slow" wardrobe. maison chichigami
Clients do not buy a shirt or a jacket. They buy a —a rectangular, uncut piece of Kami-Ito fabric. Upon purchase (which requires a video consultation regarding the client’s climate and movement habits), the owner sends the Matrix to one of seven "Scriers" (tailors certified by the house). The Scrier cuts the fabric, but crucially, they leave a 3cm "memory border" around every seam. Durand responds to this directly: "We are not
One of the most striking features of the Maison Chichigami is its translucent exterior, which allows natural light to filter in and illuminate the interior. The paper walls are supported by a wooden framework, creating a delicate and airy structure that seems to defy gravity. The roof is covered with a layer of transparent vinyl, providing protection from the elements while maintaining the paper walls' breathability. If you can only own three shirts in
Titles like Maison Chichigami succeed because they offer a sense of "home" paired with the thrill of discovery. It caters to fans of: