"Permission Marketing: Turning Strangers into Friends, and Friends into Customers" is a book written by Seth Godin, first published in 1999. The book focuses on a marketing approach that emphasizes building relationships with customers by obtaining their permission to communicate with them.
Godin contrasts Interruption Marketing with . This is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them. permission marketing seth godin pdf
Marketers must stop measuring "reach" (how many people saw the ad) and start measuring "retention" and "lifetime value." Permission Marketing is an investment in an asset (the customer relationship) rather than an expense on an ad. "Permission Marketing: Turning Strangers into Friends
Godin re-imagines the sales funnel not as a filter, but as a relationship builder. but as a relationship builder.